Product labels are used to identify products. They commonly provide handling or consumption instructions, information about the manufacturer, a best-before date and other details.
Labels play a key role in influencing the consumer’s decision to choose a certain product. The brand and the product have to stand out from the competition on the shelf and communicate to potential purchasers that they are making the right decision. Labels are important adverts and as such it is crucial that they adequately reflect the brand and its unique strengths.